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5 Changes to Make to Your Blog After Google Panda 3.3

5 Changes to Make to Your Blog After Google Panda 3.3 Google Panda 3.3 has caught some people off-guard and made a lot of SEO professionals freak out. After perusing SEOMoz’s discussions on the matter...

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One More Reminder Why You Shouldn’t Put Your Eggs in Facebook’s Basket

One More Reminder Why You Shouldn’t Put Your Eggs in Facebook’s Basket Michael Koploy, an ERP analyst for SoftwareAdvice.com, wrote an interesting article — Adding a Pinterest-Twist to Fix Facebook...

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Google’s Changes Makes SEO Harder, Good Content Important

Google’s Changes Makes SEO Harder, Good Content Important Doug Karr’s SEO Is Dead, Long Live Content talk at Blog Indiana last week was a good lesson in the importance of high quality content for...

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Google’s AuthorRank to be a Major Factor in SEO

Google’s AuthorRank to be a Major Factor in SEO Content is no longer king, the author is the king (or queen). Google is starting to pay attention to their new SEO factor, AuthorRank. According to an...

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Google AuthorRank: When Personal Branding and Content Marketing Collide

Google AuthorRank: When Personal Branding and Content Marketing Collide The new AuthorRank search signal from Google (which has not been implemented yet), is an interesting collision between personal...

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Google AuthorRank: A Conundrum for Content Marketers Who Don’t Do Bylines

Google AuthorRank: A Conundrum for Content Marketers Who Don’t Do Bylines AuthorRank, Google’s possible new search signal, can have some serious implications for a brand’s content marketing efforts....

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Get Ready For AuthorRank: Set Up Your Google Author Identity

Get Ready For AuthorRank: Set Up Your Google Author Identity Google AuthorRank is going to become a deciding factor in search engine optimization, as well as personal branding. As we’ve discussed...

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“New” SEO Tip: Keep Your Keywords In Your Headline

“New” SEO Tip: Keep Your Keywords In Your Headline SEO practitioners are painfully aware of Google’s hatchet job on the tips and tricks they used to get their pages to the top of the search rankings....

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Co-Citation Will Replace Anchor Text, Make My Life Harder

Co-Citation Will Replace Anchor Text, Make My Life Harder SEO professionals are about to lose another search signal in their optimization work, only to have it replaced by something that requires more...

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It’s Not Dead, It’s Pining for the Fjords: The State of SEO Today

It’s Not Dead, It’s Pining for the Fjords: The State of SEO Today SEO pros all had to stop on a dime and pivot after Google’s algorithm updates, abandoning all the old SEO tactics, and refocus on new,...

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Google’s Search Results Don’t Paint an Accurate Picture

Google’s Search Results Don’t Paint an Accurate Picture You can’t trust your Google search results. They’re biased, and they don’t reflect the true reality of what everyone else sees. “But Google’s,...

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Content Marketing Versus SEO: Epic Rap Battles of Geekery

Content Marketing Versus SEO: Epic Rap Battles of Geekery Let’s be honest, your customers think about you as often as you think about your own vendors. Not at all. You are not the first thing on your...

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Google Cracking Down on Hyperlinked Keywords in Press Releases

Google Cracking Down on Hyperlinked Keywords in Press Releases A shudder went through the PR industry last Friday after articles like SHIFT Communication’s announcing “Bad Press Releases Can Hurt Your...

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Embrace Google Hummingbird, “Keywords Not Provided” for Better Content Marketing

Embrace Google Hummingbird, “Keywords Not Provided” for Better Content Marketing If Google’s new Hummingbird algorithm doesn’t force you to be a better writer, nothing will. The new evolution from the...

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Content, not SEO, Should Rule Owned Media (Guest Post)

Content, not SEO, Should Rule Owned Media (Guest Post) Sean Sullivan is a digital marketer in Indianapolis, specializing in content marketing and analytics. He’s also a good friend. Sean is publishing...

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Content Marketing: Winning Google Searches for Lawyers

Content Marketing: Winning Google Searches for Lawyers A lawyer friend told me once, “No one likes lawyers until they need one.” It was a good reminder about the function lawyers play in today’s...

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How I Helped the Prancercise Lady Hide a News Article on Google

How I Helped the Prancercise Lady Hide a News Article on Google It was summer 2013, and I was driving my kids to one of my wife’s performances when my mobile phone rang. It was a Florida area code....

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Building Authority Through Guest Posting

Building Authority Through Guest Posting Every so often, I will feature guest posts from writers who actually have important and interesting things to say. And since this is a guest post about guest...

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